FightBro at the HFA Show

The 2025 HFA Show in Las Vegas has come to a spectacular conclusion, where thousands of attendees got to experience and explore the future of fitness! Here's a quick review from the eyes of the FightBro team.

From AI integration to new solutions to traditional equipment, there is never a lack of innovation at the HFA Show. This year is marked by a notable increase in AI integration into fitness software, from helping gym owners with managing their members and locations, to improving the workouts themselves. The intersection between technology and fitness has never seemed to seamless. 

On the other hand, some more simple-yet effective innovations are driving great interest and traffic in the space. We see innovation on timeless products such as chalk for your hands, simple devices to improve your breathing, and countless more. 

Coming from the combat sports community, FightBro was able to gain plenty traction, as we are one of the few brands in our growing niche. With the exponential growth of MMA, and kickboxing and BJJ following close behind, we are discovering more and more intersection between combat sports and general fitness. 

It is slowly become the norm that for the modern participant in fitness, some form of martial arts, whether it be boxing, Muay Thai, or BJJ, is integrated into his or her routine. 

From talking to consultants and owners of gym franchises, we see that more and more gyms want to incorporate cardio-oriented striking programs for their members. 

As one of the leading combat gym equipment brands, we've not only worked with professional fight gyms, but also many fitness gyms who have come to us to design a professional combat area to improve the quality of their membership. 

At FightBro, we understand intimately the needs and function of the combat-for-fitness niche, which is why we can design spaces and provide equipment that's not only up to par for professional fighters, but are also streamlined and aesthetic for fitness-oriented programs.

It was truly a pleasure exhibiting at the HFA Show and being able to connect with some of the leading members of the fitness industry. 2025 Should prove to be our strongest year yet! 

FightBro is coming to another top fitness trade show - the FIBO show in Cologne, Germany from April 10-14th. We're excited to show off our brand and be a bigger part of this tremendous, ever-growing industry!

Massive shoutout to our friend Bam Morris for supporting us and showing us around the combat landscape around Vegas!